Digital Campaigns in Indian Elections
CAP INDIC STRATEGY Research Team
The BJP's 2014 campaign is widely regarded as a masterclass in digital marketing.
CAP INDIC STRATEGY
Political Intelligence
Political Intelligence
Institutional-grade research contributing to political science knowledge
The Indian political landscape has undergone a seismic shift in recent years, with digital marketing emerging as a pivotal tool in election campaigns. The proliferation of smart phones, affordable internet access, and the widespread use of social media platforms have transformed the way political parties engage with voters.
Core research domains driving our academic contributions
Comprehensive study of voting patterns and electoral decision-making
Research on opinion formation and change across demographics
Methodological advances in predictive political modeling
Evidence-based assessment of policy effectiveness
Peer-reviewed publications in leading academic journals
The BJP's 2014 campaign is widely regarded as a masterclass in digital marketing.